A good cover letter is your key to an interview, thus it is vital that you get it right to grab the recruiter’s attention for all the right reasons.
A poor cover letter that fails to highlight your suitability as the ideal candidate for the job,or one that contains spelling and grammar mistakes, will result in your application being rejected. On the other hand, a good cover letter will provide insights into your personality and character, and ultimately convince the employer of your credentials and professional experience.
Cover Letter Tips
1.Create a strong first impression
First impressions last – so the opening paragraph needs to grab your potential employer’s attention and impress them with your suitability for the role. Make sure you address the letter directly to the person named on the job ad. If there’s no name, or you’re applying speculatively,use LinkedIn, Twitter or Facebook to research and find the name of the relevant person (preferably someone within HR or a director or manager within the department you’re applying to).
2.Research ahead of time
Demonstrate that you’ve researched the company and have some knowledge of their brand. Describe what attracts you to working for them specifically,convey enthusiasm for their industry and show passion for their work
3. Highlight your best achievements, skills and experiences
The next step in writing a cover letter is to summarise your main skills and experience, condensing the most compelling parts of your resume and highlighting your skills as they relate to the specific requirements of the job ad. If you can show that you possess the exact skills, experience and qualities they’re looking for, that will go a long way towards earmarking you as a top candidate. Most importantly, make clear exactly what YOU can offer THEM, and how you can contribute to their business success.
4. Don’t forget to list your other skills
Outline any general skills you think are relevant to the role,such as communication and interpersonal skills, problem-solving abilities and organisational strengths. Use dynamic verbs such as ‘collaborated’,‘motivated’,‘managed’ and ‘analysed’ to help convey your points and add an air of professionalism.
5. End with a CTA (Call to Action)
It’s important to finish writing your cover letter by politely prompting the employer to take the next step and asking them to contact you to arrange an interview, before thanking them for their time. This shows your keenness to meet, while finishing on a positive note. If you’re sending a speculative application, let them know when you’ll be calling them to follow up, which demonstrates great initiative – and then make sure you do follow up.
Take a look at our Cover Letter Templates and write a cover letter that will start opening those interview doors.